Posts for site search

How Vital is Site Search? See What Industry Experts say!

June 2, 2016

Matt Smith:

Importance of search bar on your website

Matt Smith is a Professional Blogger, SEO Consultant & Web Developer from UK and running a number of websites. He is the founder and editor of OnlineIncomeTeacher.

Matt highlights the importance of Search bar and explains how it helps visitor to find the exact content through countless pages in his blog ‘Why You Need A Search Bar On Your Website’. He also guides to add the default search bar widget and the custom search bar to your site.

According to him, “the easier it is for people to navigate around your whole site, the more likely it is that they will. If not, they can easily click away to another site, lowering your click through rate”.

Matt can be connected on Facebook, Twitter, Google+ and LinkedIn

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5 Ways to Turn Onsite Search into Powerful Conversion Booster

May 18, 2016

When we talk about the search functionality of our website, few questions always haunt us. What is the key to engage user? How can search bar convert the visitor into customer? Do the website search engine needs improvement?

Companies pay attention to each and every detail of their website and apart from the other metrics, site search has been recognized as an equally important aspect to improve the conversion. Realizing the efficiency and benefits, companies are increasing their investments in implementing advanced search engines on their websites. Rather than just displaying results, user insight can be analyzed to increase conversion and improve customer retention.

So another challenging question is how to improve the onsite search? Let’s take a look to enhance user’s search experience and power boost your business.
1. Search Bar

 Site Search Bar

It’s always said that the first impression counts so search bar tops the list. Putting a search bar and labeling is generally neglected which is not a good sign in regards to user experience. The search bar should be clearly visible and ideally located at the top right corner of your website.

Choose a different color in contrast to the website color scheme to highlight and draw attention. Add call-to-action text like ‘Search a product’ or ‘Enter your keyword’ within the box to state the purpose clearly and function the text to disappear when user starts typing. Also, place a push-button to read ‘Search’.

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