Posts for UX

4 Advanced Ways to Reduce the Bounce Rate of a Website

October 24, 2016

Does your high traffic website lack conversion? Are you struggling to keep your website visitors from straying to other sites? Do you worry your website visitors are leaving without even browsing the content, resulting in high bounce rate?

Bounce rate is one of the most powerful metrics used to measure the quality of your website content or landing page. It indicates whether or not visitors are hanging around or bouncing back from the landing page. If visitors bounce, it shows either the web page content is not relevant or the page is not user friendly.

A high bounce rate can be alarming and may suggest that visitors are not engaging with content, or your call-to-action is not easily found or converting into leads. It’s a clear signal that your site content and user experience need some help.

Here are 4 recommendations to help reduce the bounce rate of your website:

UI / UX

Ways to Reduce Bounce Rate of a Website

The first deciding factor for a visitor to stay or leave is the design. Good UI engages visitors and evokes a curiosity to continue exploring a site. Great UI combined with great UX is a huge plus. You want visitors to find what they are looking for easily and you want the site navigation to be as simple as possible. Don’t frustrate users and complicate their journey. Remember to always keep the user in mind when thinking about your site’s UI and UX, we even recommend getting some friends or colleagues to test out a website and provide feedback before going live. It’s always helpful to have a second set of eyes to test out your site.

Site Search

Another way to keep your visitors browsing longer is search functionality. Your website needs to have a search bar to help users get to what they are looking for. You don’t want to lose customers because you don’t offer search. Make sure to keep your search results accurate and relevant to help users find desired content easily and quickly.

Landing Page

The landing page holds an important role in deciding whether your visitors will stay or leave. Keep your content relevant and have a compelling call-to-action. Your landing page shouldn’t mislead the visitors to read irrelevant content.

Avoid Popups

Popups can be obtrusive and annoying, as they disrupt the reader and could potentially cause someone to leave. They can also be very distracting and may increase your bounce rate. Avoiding irrelevant and excessive use of popups builds the reputation of your site and encourages visitors to stay longer.

Continue Reading

8 Ways to Improve your Website’s User Experience

August 1, 2016

When it comes to creating and managing your website in today’s challenging market, remember to think about your user. UX (user experience) plays a crucial role in the success of your online business and it has the potential to be the most powerful asset in increasing traffic and user engagement with your brand.

On the contrary, if users are not interacting with your website they will likely not be engaged with your content or brand. Starting to worry about your site’s UX? Don’t fear, we’ve put a list together of ways you can improve the user experience on your website. Follow these steps to success!

Improve user experience of your website

 

Page Load Speed

A website’s page load time is one of the most important factors when it comes to poor user experience. The longer a visitor waits for a page to load, the bigger an opportunity you give them to leave and look elsewhere. You don’t want this to be their first impression. A few things you can do to increase your site’s page load speed are activate browser caching, optimize your images and limit the number of plugins on your site.

Content

Content is king! A content-rich website can increase user satisfaction, customer acquisitions and it will certainly keep your visitors coming back for more. You can have the best looking website in the world but if the content is sub-par you won’t engage with your user.

Now the question is how to make your content interactive? Tell a story about yourself or your business. Find a way to set yourself apart from competitors and make sure captivate your audience.

Well Designed Heading

A well designed heading adds to a site’s value in terms of visibility and engaging a user. It’s the first thing the user will see when visiting your website. Three things to remember:

  1. Be clear and concise about what is you do or what your business offers. The copy in your header should get right to the point and remember to avoid using confusing jargon.
  2. Use imagery or video to engage your visitor and draw them in.
  3. Make sure to always mention your brand or company in the header. Maybe that’s your company logo or your blog name, whatever it is make sure it’s front and center.

Definitive Call to Action

A call to action is an instruction for your visitors to do something; buy this, sign up here, start today. This helps with converting your user into a customer or making a casual reader into a subscriber to your blog.

Clean and Robust Design

Designing your website to suit the user’s psychology further improves the UX of your site. An interactive website design includes an elegant navigation menu, easily located navigation buttons, search bar, header and footer. Apart from the navigation menu, the fonts, colors and graphics should be chosen wisely for a responsive and appealing look.

Implement A Search Bar

An internal site search engine is another way to improve your user experience. Users can now easily find a desired product or specific content, and the website owner can gather useful information about the behavior of their users.

Responsive and Mobile Friendly Design

Today, advanced web browsing capabilities of smartphones and tablets are keeping users away from their desktops and laptops. This has made the development of responsive websites essential. A responsive web design provides optimal viewing experience across a wide range of devices.

Creating a responsive and mobile-friendly website not only improves your user experience, but also improves your website’s visibility in organic search. Google is penalizing sites that are not mobile optimized, so making your website responsive has become even more crucial.

Integrate Social Media Platforms

Social media platforms have changed the marketing landscape for all businesses everywhere. User engagement and product feedback or promotion can now reach a completely new audience and it’s done organically. If a user likes your content or products they’re able to share it instantly, with the click of a button.

Continue Reading