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4 Reasons E-tailers Need Site Search Technology

May 7, 2018

According to eMarketer, 67% of Millennials and 50% of Generation X US internet users shop in bed. While it is old news that shopping has gone beyond brick and mortar stores and into our homes via digital devices, online retailers who optimize for mobile devices and user experience are thriving in the crowded world of e-commerce. For e-tailers looking to make their sites both mobile optimized and user-friendly, there is a simple solution – site search technology.

Technology that improves a website’s search function is an effective way for online retailers to quickly give prospective customers what they want. Many fast-growing e-tailers have one thing in common – they allow online shoppers to find exactly what they are looking for through advanced search. They do this because they understand that fast product discovery is pivotal to driving online sales. Baymard Institute reports that a poor search interface typically leads to more abandonments and users are unlikely to return to the site. Audiences searching your online store have intent to buy, so why not make it easier for them?

Here are four reasons your online store needs site search technology:

 

1. Enhanced UX Design

Online shoppers do not want to spend more than a minute hunting down a search bar, which is why e-tailers can add value to their website with a prominent search bar and a well-designed search tool. An effective search product will recommend products through a drop-down menu to help visitors save time. In addition, intuitive search tools that offer autocomplete, spell check, and synonym matching can guide customers to the right item when the product name is on the tip of their tongue. Site search technology is a simple way to improve the function and UX design of any online store, and ultimately a user’s shopping experience.

 

2. Analytics Can Drive Business Growth

No matter the scale of your online store, you can still engage visitors who discover your site and turn them into loyal customers. Maybe you are thinking that you are a small e-tailer and there is no immediate reason to give your visitors intelligent search with your limited supply of products. If that is the case, then do not underestimate how site search technology can be beneficial to both the customer and business owner. Many site search products, like SearchIQ, offer analytics as a primary feature to help online stores grow their business with data. You can think of site search analytics as your business intelligence team, giving actionable insight to fuel business growth!

Analytics enables e-tailers to view the products or keywords their users search for, allowing them to discover the types of products consumers express interest in. E-tailers can use this valuable information to source products their customers want. For example, if you own an online home store and you use site search technology to learn that a large number of your visitors are searching for candles, then it would benefit your business to add candles to your store catalog. You can increase your conversion rate by appealing to your candle-loving customers.

 

3. Strategically Showcase New or Relevant Products

The ultimate goal for any store, online or not, is to get products off the shelf. Site search technology offers the ability to arrange product information in a search results drop-down menu via custom results ranking. This feature gives you the power to recommend specific items to your visitors who have the most intent on converting. You can give special attention to new items or products that have not had much love from customers and move them to the top of your search results list.

Site search technology allows you to be strategic in how you showcase products to your customers. Maybe you have an online store, and you are trying to sell the rest of your holiday-themed inventory. When a visitor searches for table linens, you can customize results to bring holiday tableware to the top of the search results list.

 

4. Users Spend More Time on Site

In addition to helping visitors save time when looking for products, site search technology also increases the length of time visitors spend on site. Econsultancy states, “A better user experience means that customers are more likely to spend more time on the site, and can boost the number of registrations and return visits.” Potential customers are more engaged to browse available inventory with efficient site search, leading to an increase in online sales.

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Understanding Search Analytics

July 17, 2017

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Search Analytics

SaaS services have helped raise the bar for what we enjoy and now expect from the apps and sites we use every day. By leveraging specialized, managed services, delivering world-class experiences is easier than ever. Moreover, these SaaS services’ innovations enable features and functionality that were otherwise inaccessible to all but the behemoths such as Google and Amazon.

One such feature businesses can now take advantage of is Search Analytics, specifically on-site search analytics. Not to be mistaken for search engine analytics that track aggregate search activity on search engines such as Google, search analytics, in this case, refers to the analysis of search behavior on your own site.

At SearchIQ, our search analytics service empowers our customers with real-time access to a treasure-trove of insights.

“The potential value behind the queries issued by your customers is in practice unbounded. So do not waste this potential— use the knowledge behind these queries.”
Ricardo Baeza-Yates, VP of Yahoo! Research

With our search analytics platform, we stay true to our mission of making advanced technology easy to use. We designed our search analytics platform to be both intuitive and powerful so that our customers have easy access to actionable information. To help illustrate just how search analytics can improve your business we can look at a few examples.

Product Planning
A suit manufacturer can predict trends in colors by analyzing search requests irrespective of what the current store offers. Unsurprisingly, blue is a popular color. Dig a little deeper, and it is clear that lighter colors including lighter shades of blue are more sought after than Black or Navy; the latter not even being amongst the top 5 search terms.

Successful forecasting of product characteristics like color can easily lead to numerous benefits. This includes efficiently meeting demand, maximizing profits, reduction of overages and the subsequent need for inventory liquidation that can hurt the brand.

Search Optimization
Even with insight into your customers’ wants and intentions, it can be difficult to predict exactly how users will search for your products and services.

Footsmart.com was able to improve their conversion rate for site searches by 82%, by enacting a weekly monitoring campaign of underperforming search terms and adjusting the results accordingly.

There are many complementary techniques to optimize your results at your disposal. 

  • By reviewing search queries that did not lead to results you can tailor the descriptions and tags of substitute products and services to include their keywords used in the failed searches.
  • With tools like synonym mapping (available with SearchIQ), you can map terms such as “slate” to results with similar colors such as “gray” and “azure”.
  • If you find that users are using multiple keywords to search your products and services, a broad match filter can be a better option over phrase matching.

UX Optimization
Search analytics can identify both problems and opportunities in the UX, including your content and navigation strategy. In reviewing the top search results, you can better understand what users had to search for, ergo, what wasn’t easily accessible in your site’s navigation or content presentation.

Simply featuring your site’s most sought-after content on the homepage can lead to a dramatic increase in conversions. Moreover, it is considered best practice to actually showcase what lies beyond the homepage.

The discovery of category or other high-level pages in search results is an indicator that your site’s navigation is either poorly structured or categorized. As a general rule, search is best used for helping users quickly and easily finding specific pages and should not be a replacement for good navigation. Fortunately, SearchIQ can provide the data needed to inform your UX optimization decisions.

In summary, Search Analytics is an often under-utilized, yet highly valuable resource that captures and exposes your users intent, can drive product and service planning, help hone your product merchandising and enable data-driven UX improvements.

SearchIQ includes its analytics suite with all accounts, making the power of on-site search analytics and the business intelligence it provides access to stakeholders across your organization.

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Top 10 WordPress Themes with great built-in Search Functionality

June 5, 2017

Website search functionality has been observed to be trending up rapidly over the last few years. Site search has a critical importance in regards to user experience and customer engagement. Internet users have become so dependable on search, that it will be almost unreasonable to forget including search functionality on your website. Several site visitors hit the search bar first without even navigating the menu.

Adding an efficient onsite search box not only engages visitor and decrease bounce rate but benefits administrator in terms of conversion and analytics. The analysis of user data helps in understanding user behavior and needs, and eventually leads to an increase in conversion.

Realizing the effectiveness, wordpress developers have been integrating site search option to add value to the themes. Here are the top 10 wordpress themes with remarkable site search built-in functionality.
Business Directory

WordPress Theme: Business Directory

The Business Directory WordpPress theme is created by Templatic with elegant design to give your site visitors best user experience. The theme helps to create, manage and monetize a directory site for any businesses such as Car, Hotels, Restaurants, Properties, Travel Destinations and many more.

There are several built-in features that make it the most powerful Directory theme including Bulk data Import/Export, Add and manage classified, Additional custom fields, Google maps, Add/Manage users, Listing rating and review, User dashboard, Email notifications, Color customizer, Fonts and Integrated PayPal payment gateway. The search engine is quite impressive and displays Autocomplete results with toggle image option.

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New Release : JavaScript Version

November 7, 2016

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It’s here! The JavaScript version of searchIQ! And there’s no need to worry, it’s still free and super easy to install.

To set up your website’s search functionality create your account the same way as always, on SearchIQ.co. Once you select “create search engine”, you will be prompted to answer whether or not this is a WordPress site. Select “no” and you should be good to go. It’s really that simple!

If you have any other questions about the JavaScript version set up, please don’t hesitate to reach out.

Happy searching!!

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First Fridays – Plugin Edition

October 7, 2016

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October 2016 – Maps Builder

This month we’re sharing our favorite maps plugin, Maps Builder. It truly is the simplest way to add google maps to your WordPress site, plain and simple.

Some features we like include… the ability to adjust map settings to zoom, see the street view, and move the map to see other points and locations. We also love the customization features and how it works with Snazzy Maps to make super rad looking maps! And did we mention it’s super user friendly, no matter what your skill level is.

So, if you’ve been trying to find a way to show your business location, an event location, or any other destination we highly recommend trying this plugin. You’ll thank us later 😉

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